Post by Tracy R Harmon on Jun 27, 2011 6:04:58 GMT 4
Franchisee Perceived Relationship Value
Tracy R Harmon
Syracuse University - Whitman School of Management
Harmon, Tracy and Merlyn Griffiths, (2008) Franchisee Relationship Value: Implications for Behavioral and Performance Outcomes, Journal of Business and Industrial Management, Vol. 23, No. 4, pp. 256-263
Abstract: Develops a conceptualization of franchisee perceived relationship value (FPRV), defined as the tradeoff between perceived net worth of tangible and intangible benefits and costs to be derived over the lifetime of the franchisor-franchisee relationship, as perceived by the franchisee, taking into consideration the available alternative franchise relationships.